adorable puppies 2018 diary

merle australian shepherd puppy smiling and happy in park

You just welcomed a new furball into your life and you’ve already run out of space on your phone because it is in fact the most adorable being on the planet. Suddenly your life revolves around this wide-eyed creature – scheduling puppy school classes, vet visits, playdates, etc. (Hopefully you had the foresight to buy a 2017 diary from me!) Wouldn’t it be wonderful if your planning in 2018 could be done in a beautiful A5 diary that stars your very own pride and joy? A diary that supports groups that help rescue and rehome puppies that might not have had the best start in life.

In the coming months I’ll reserve time for 12 photoshoots with all these pupstars and then producing my best puppy diary yet.

These special photoshoots produce a diary that is sold for fundraising.

Instead of a session fee, participants pay a reduced rate that covers printing of the diary, and agree to purchase wall art or a fine art print collection to cover my time and enable me to keep producing these diaries. (Last year alone, my fundraising efforts generated $15,000 for worthy dog causes!)

charity puppy diary

Participation Fee & Fundraising
If your application is successful, the participation fee is $100 per dog. This fee secures your spot in the diary and 100% of the fee pays the cost of printing the diaries, which are sold to the public.

The full price of each diary sold will then be split amongst these three charities:
Fetching Dogs
Saving Staffies
Sydney Dogs and Cats Home

After your shoot you’ll select images of your puppy to purchase
Wall art and ready to frame fine art print sets start at $550. I offer a wide variety of beautiful products so you’ll be able to order exactly what you want. I’m 100% transparent in all my transactions, and there are no hard sells or surprises along the way. Flexible, interest-free payment plans are available.

Inclusions
– A photo session at a Sydney location
– A private appointment at my studio to view your images and purchase art for your home
– A Masterpet/Vitapet goody bag
– Ruthless Photos and Ruthless Leather vouchers worth $200
Digital files, prints and the diary are purchased separately (you’ll have the opportunity to pre-order diaries at a reduced rate). As mentioned, participants agree to purchase products (which start at $550), the cost of which simply covers my time to make, market and sell the diary and enables my sustainable fundraising efforts to continue year after year.

Who can apply?
Owners of 8-16wk old puppies, any breed or mix of breeds. (If you missed the cut-off age and you own a rescued blockhead or squishy faced pup you can still apply for one of my other two fundraiser projects.)

Apply
Click here to submit an application form: https://www.ruthlessphotos.com/adorable-puppies-2018-diary/adorable-puppies-2018-diary-application/

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